Color

Thermal Brand Guide | CPC

Palette

Our visual system uses a combination palette of colors that are strong, dark, bright, and vibrant. Colors may be used in various screen percentages. The neutral color palette complements the primary colors, and can be used in balance to the primary colors. The main use of gray is reserved primarily for copy, but can be used as section breaks if used sparingly and at a low opacity. White space should be generously applied to the background on all materials, providing clarity and openness for product images and information.

All colors may be scaled back to various percentages as needed.

CPC Dark Blue

Coated paper: Pantone^® Reflex Blue C
Uncoated paper: Pantone^® Reflex Blue U
CMYK: 100 73 0 2
RGB: 0 84 164
HEX: #0054a4

CPC Mint

Coated paper: Pantone^® 338 C
Uncoated paper: Pantone^® 338 U
CMYK: 51 0.8 47.1 0
RGB: 105 196 165
HEX: #69c4a5

Black

CMYK: 0 0 0 100
RGB: 0 0 0
HEX: #000000

CPC Dark Grey

Coated paper: Pantone^® 424 C
Uncoated paper: Pantone^® 425 U
CMYK: 30 20 19 58
RGB: 112 115 114
HEX: #707372

White

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Hierarchy

The color hierarchy focuses on using black and CPC Dark Blue as the main colors. White will be used, but should be used slightly less than dark blue. CPC Mint should be used primarily as accent. Uses may include titles, web buttons and arrows, footer dividers, and category signifiers.

General Guidelines

Resources