Thermal Brand Guide | CPC
Graphic Elements
The gradients are linear. The gradient percentage can shift as long as there is an even blend of color. Avoid hard color transitions. The primary gradient can be used as a special limited use mirrored gradient.
even blend of color
Hard color transition
This gradient is a mirror of the primary gradient and can be applied to a design element under special circumstances where the gradient would span multiple pages or graphics. Some examples include a gradient bar or background across a spread in a brochure or catalog or a multi-slide social media carousel. This gradient should be used sparingly and within a designer’s discretion.
The wireframe represents fluid movement, and should be used en masse. The wireframe should be a background element used behind products, not to detract from the product itself. It may also be used as an entire background element. When used with a button, the confluence of wireframe lines should land behind the button, drawing in the eye.
The stroke width of the wireframe should stay thin and the opacity level should stay below 20% to not visually overtake the product, message or prominent graphic of the piece.
The wireframe bar can be used with the primary and the wireframe on top. The bar is to be used as an accent.
This mint halo is used to highlight products on a dark background. The mint halo may be used behind and underneath product imagery to highlight a single product or multiple products.
Example of product rendering with the mint halo:
Example of multiple products with the mint halo:
The primary style is characterized with the product or text sitting on a dark background, gradient background with or without a wireframe background with the copy following the standards mentioned in the CPC brand typography section.
Important text can be made bold and and highlighted in CPC Mint, CPC Mint gradient. Buttons to be in CPC Mint.
Example: Digital Advertisement - Banner Ads with Product
This secondary style is characterized with the product or text sitting on a white background, with or without a gradient and/or wireframe background, with the copy following the standards mentioned in the CPC brand typography section.
Important text can be made bold and and highlighted in CPC Mint. Buttons to be in CPC Mint.
Use the CAD drawings as a graphical background element when using product photography. This reflects the science and precision that goes into every CPC product. Drawings should never be more than 10% opacity on a white background or 20% on a color background. Always use a thin stroke width (1-2 pt. is a good rule of thumb) for the drawing that scales with the proportion of the graphic.
CAD drawings should have measurements removed when used as a background element with product photography. When used alone, CAD drawings can include measurements.
When using drawings as a primary featured background element, the drawing must be used with opacity gradient that fades into the backgrounnd. The opacity of the drawings should never be more than 75% opacity.
Acceptable Use
Unacceptable Use
Overlaying the primary gradient on images. This should be used at a partical opacity between 50-75%