Thermal Brand Guide | CPC
Logos
The preferred version of our signature includes our parent company, Dover. Always use the full signature unless it is of a size that diminishes legibility of the Dover identity, in which case the non-tagged version is approved for use.
Use until length is less than 2.5"
The primary CPC signature colors are composed of 4-color blue gradation and black. The dark mode version of this logo features a blue to white gradient, white and the CPC Thermal Mint color. Consistent use of these distinctive colors reinforces a unified identity and makes the CPC signature more memorable and recognizable.
These signature colors should be used whenever possible. If 4-color is not an option, it is acceptable to reproduce the signature in 2-color or black. The signature may also be reversed as white out of a dark background.
To ensure visual impact and clarity, white space must surround the signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than the height of the letter “C” in the name, CPC. In certain circumstances, the logo may sit on top of CPC brand elements, such as wireframe graphics. In these cases, the wireframe or other graphic element must have an opacity level set low enough and a high visual contrast as to not disrupt the integrity of the logo.
The fluid symbol may be used alone in limited situations, such as on special premium items. It may also be used for items displayed in close proximity to other materials with the full CPC signature – such as a banner above a trade show display – or if the full signature appears elsewhere on the same surface.
Our sonic logo reinforces our brand attributes of connection, confidence, assurance with the click, It should be used to build out recognizable brand assets whenever possible.
The sonic logo provided here should be featured on all CPC produced assets with sound.
The animated sequence with audio, featuring our sonic logo (see .mp4) should be a staple feature in all videos that include audio (voiceover or music), the animation should be standard across all videos closing scenes.
TBD