The CPC brand conveys fluidity, precision and collaboration. Conveying this brand in a consistent, cohesive manner clarifies why customers and partners should work with us.
Intended for the design of marketing and corporate communications, the following guidelines describe how to support our brand using the elements of our visual identity. This is not a body of inflexible rules, but rather a framework to promote consistent application. Following these guidelines will help to safeguard our brand and strengthen the impact of our communications.
For questions, please contact the CPC marketing department: marketing@cpcworldwide.com
Brand Overview
We inspire confidence at every point of connection.
This vision statement was inspired by the validation and testing challenges our customers face – we know at the end of the day we are selling confidence to our customers. We want to inspire confidence at every customer, employee, and partner touch point – not just through the products we sell.
The CPC Vision Statement is used as inspiration for all visual collateral. The fluid-like wireframe is used as a connecting piece throughout visual assets to remind audiences of the confidence of CPC.
This statement should also serve as a reminder that every visual asset should follow a similar aesthetic to show consistency at every consumer touchpoint.
We have a passion for creating the best connections in the world through collaboration, rigor, inventiveness, and dedication to our customer. We lead by example.
This mission statement speaks to our passion for solving problems and thinking about fluid handling challenges in new and different ways. It is how we create the best connectors on the market. We drive growth through a collaborative, customer-centric approach and apply rigor and inventiveness to everything we do. We lead by example because we built this market and want to continue to lead our industry in best practices and innovation.
We put the passion and rigor of our engineers' work at the forefront. By showcasing our product and the people who make the best product available, our visual assets should reflect all elements of the mission statement.
We exist to help companies and entire industries change the way they think about fluid handling at the critical point of connection. By finding ideal solutions—with exactly the right amount of engineering—we help our customers achieve their mission and make the world a better place.