CPC
CPC CPC
  • Brand Overview
    • Vision
    • Mission
    • Key Messages

General Guidelines

  • Logos
    • Lockup
    • Color
    • Clear Space
    • Symbol as Art
    • Sonic Logo
  • Color
    • Primary Palette
    • Neutral Palette
    • Hierarchy
  • Typography
    • Primary Typeface
    • Alternate Typeface
    • Hierarchy
    • Example
  • Graphic Elements
    • Gradient
    • Special Use Gradient
    • Wireframes
    • CAD Drawings
    • Product Images
  • Examples
    • Digital Advertising
    • Print Ads
    • Ads with Photography

Resources

  • Downloads
  • CPC Adobe Creative Cloud

Logos

The CPC signature consists of an interwoven fluid symbol with the CPC logotype. The symbol has an energetic appeal, indicative of the innovative and collaborative nature of CPC. The arching shapes work together and reflect the succinct precision that makes CPC the leader in fluid handling technology. Emphasis has been placed on "CPC" over "Colder", acknowledging our presence and growth in the worldwide marketplace.

 

Logos

Lockup

The preferred version of our signature is endorsed by our parent company, Dover. Always use the endorsed signature unless it is of a size that diminishes legibility of the Dover identity, in which case the non-endorsed version is approved for use.

The size and position of the signature elements have been carefully designed and should not be recreated or altered in any way.

 

Endorsed (preferred)

Use until length is less than 1.25"

Non-endorsed

Logos

Color

The primary CPC signature colors are composed of 4-color blue gradation and black. Consistent use of these distinctive colors reinforces a unified identity and makes the CPC signature more memorable and recognizable.

These signature colors should be used whenever possible. If 4-color is not an option, it is acceptable to reproduce the signature in 2-color or black. The signature may also be reversed as white out of a dark background.

Style Endorsed Non-Endorsed
4-Color Download Download
2-Color Download Download
Black Download Download
Reverse Download Download
Light Download Download

Logos

Clear Space

To ensure visual impact and clarity, white space must surround the signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than the height of the letter “C” in the name, CPC. In certain circumstances, the logo may sit on top of CPC brand elements, such as wireframe graphics. In these cases, the wireframe or other graphic element must have an opacity level set low enough and a high visual contrast as to not disrupt the integrity of the logo.

 

Clear space measurement

Logo usage with wireframe element

Logos

Symbol as Art

The fluid symbol may be used alone in limited situations, such as on special premium items. It may also be used for items displayed in close proximity to other materials with the full CPC signature – such as a banner above a trade show display – or if the full signature appears elsewhere on the same surface.

Logos

Sonic Logo

Our sonic logo reinforces our brand attributes of connection, confidence, assurance with the click, It should be used to build out recognizable brand assets whenever possible.

The sonic logo provided here should be featured on all CPC produced assets with sound.

The animated sequence with audio, featuring our sonic logo (see .mp4) should be a staple feature in all videos that include audio (voiceover or music), the animation should be standard across all videos closing scenes.

File Type Preview
Microsoft's Windows-based audio file.wav Download
Apple's QuickTime® audio file.mov Download
Logo animation + audio video file.mp4 Download

Examples

Video

PowerPoint

Download
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