Color

Color is one of the strongest elements of any visual system and provides immediate cues about the brand. The CPC color palette is designed to help create focused communications that support our distinct brand.

Primary Palette

Our visual system uses a palette of five colors that are clean, vibrant and pure. Colors may be used in various screen percentages.

CPC Light Blue

Coated paper: Pantone^® 284 C
Uncoated paper: Pantone^® 284 U
CMYK: 55 19 0 0
RGB: 108 172 228
HEX: #6cace4

CPC Dark Blue

Coated paper: Pantone^® Reflex Blue C
Uncoated paper: Pantone^® Reflex Blue U
CMYK: 100 73 0 2
RGB: 0 84 164
HEX: #0054a4

CPC Red

Coated paper: Pantone^® Warm Red C
Uncoated paper: Pantone^® Warm Red U
CMYK: 0 75 90 0
RGB: 242 101 49
HEX: #f26531

CPC Gold

Coated paper: Pantone^® 130 C
Uncoated paper: Pantone^® 129 U
CMYK: 0 30 100 0
RGB: 253 184 19
HEX: #fdb813

CPC Green

Coated paper: Pantone^® 376 C
Uncoated paper: Pantone^® 382 U
CMYK: 55 00 100 00
RGB: 128 195 66
HEX: #80c342

Neutral Palette

The neutral color palette complements the primary colors, and can be used in balance to the primary colors. The main use of gray is reserved primarily for copy, but can be used as section breaks if used sparingly and at a low opacity. White space should be generously applied to the background on all materials, providing clarity and openness for product images and information.

All colors may be scaled back to various percentages as needed.

CPC Light Grey

Coated paper: Pantone^®429 C
Uncoated paper: Pantone^® 429 U
CMYK: 21 11 9 23
RGB: 162 170 173
HEX: #a2aaad

CPC Dark Grey

Coated paper: Pantone^® 424 C
Uncoated paper: Pantone^® 425 U
CMYK: 30 20 19 58
RGB: 112 115 114
HEX: #707372

White

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Black

CMYK: 0 0 0 100
RGB: 0 0 0
HEX: #000000

Hierarchy

The color hierarchy focuses on using white and CPC Dark Blue as the main colors. CPC Light Blue will be used, but should be used slightly less than dark blue. CPC Red, Gold, and Green should be used sparingly and only for accent. CPC Red, Gold, and Green uses may include web buttons and arrows, footer dividers and category signifiers.

General Guidelines

Resources